The 2009 Chiropractic Marketing Secret Revealed
at Thursday, January 29, 2009
The best kept secret in chiropractic marketing has been coveted by DCs for the past two years to reach phenomenal levels of success. With this secret, chiropractors are able to quickly increase their exposure, brand themselves in their community while building credibility and trust, and utterly transform their financial profile almost immediately. Those who know the secret are still laughing about it with a cigar in their mouth, and those who havent known it have faced serious financial setbacks. And, wouldnt you know, this secret form of chiropractic marketing is totally free.
So what is the secret to marketing and financial success for chiropractors? The answer is the explosive world of chiropractic video marketing. When you use chiropractic video marketing and harness the power of online social media sites like YouTube and Facebook, you are going to take your chiropractic success to unheard-of heights. 2009 is the year when its going to erupt, and you want to be right there on the front lines. Imagine financial rewards and branding powers that work around the clock, 24/7.
When you meet members of your community on these social media sites, you can begin to share you practice and expertise with them. When people meet you this way, they think of you for their next chiropractic issue, because they feel that they already know you and trust you. With video marketing, print advertising has reached its end. If you take one video and upload it to 30 different sharing sites, and that gets 5 views a day on each site, were talking 1.050 views a week!
Now, imagine that youre doing pay per click, and this same popularity would cost you over a thousand dollars a week! But instead of one video, now you have 10. Do you see the potential power? Do you also see the potential downfall of using pay per click? Chiropractic marketing in 2009 is about to be transformed by video marketing. If you dont get on this massive tidal wave, youre going down with the undertow.
Branding your chiropractic practice has never been easier with video as well. You can build social proof very quickly if you understand about how to propagate videos effectively while giving the viewer just a massive amount of value. When it comes down to it, people do not buy your practice or your service... they buy YOU! It's vitally important to be genuine within your chiropractic videos, as traditional selling will not get you anywhere.
When I first began creating simple videos, I didn't even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don't lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.
Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.
Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!
So what is the secret to marketing and financial success for chiropractors? The answer is the explosive world of chiropractic video marketing. When you use chiropractic video marketing and harness the power of online social media sites like YouTube and Facebook, you are going to take your chiropractic success to unheard-of heights. 2009 is the year when its going to erupt, and you want to be right there on the front lines. Imagine financial rewards and branding powers that work around the clock, 24/7.
When you meet members of your community on these social media sites, you can begin to share you practice and expertise with them. When people meet you this way, they think of you for their next chiropractic issue, because they feel that they already know you and trust you. With video marketing, print advertising has reached its end. If you take one video and upload it to 30 different sharing sites, and that gets 5 views a day on each site, were talking 1.050 views a week!
Now, imagine that youre doing pay per click, and this same popularity would cost you over a thousand dollars a week! But instead of one video, now you have 10. Do you see the potential power? Do you also see the potential downfall of using pay per click? Chiropractic marketing in 2009 is about to be transformed by video marketing. If you dont get on this massive tidal wave, youre going down with the undertow.
Branding your chiropractic practice has never been easier with video as well. You can build social proof very quickly if you understand about how to propagate videos effectively while giving the viewer just a massive amount of value. When it comes down to it, people do not buy your practice or your service... they buy YOU! It's vitally important to be genuine within your chiropractic videos, as traditional selling will not get you anywhere.
When I first began creating simple videos, I didn't even have a video camera. I used screen-capture software. Now, even most digital cameras have a video function within them. The time has never been more ripe to begin to capitalize on this booming trend. The statistics don't lie, as over 52% of all online content is currently video. Just starting out, I would make a goal to crank out at least one or two videos per week for your chiropractic practice. Personally, I usually create at least three per week.
Nobody likes rejection, and the beauty of video marketing is that you dont really have to face that. New patients come to you. You dont chase them! Start by telling your chiropractic story on your video, and tell it genuinely. Go ahead and be sincere, and show the camera who you really are, and what is meaningful to you as a chiropractor. Once you tell your story, make your videos about the patient, and the patients needs and concerns.
Since discovering video marketing and implementing it in my chiropractic practice and other business ventures, my life has never been the same. I encourage you to begin your first video production today to get your feet wet. Just like anything, practice makes perfect. I assure you, this is going to be one heck of an explosive year for video!
About the Author:
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